Brief

United Rentals, the biggest supplier of industrial equipment in the U.S., is also offering the most advanced technology that helps any construction site run smarter and more efficiently. But not many customers knew about that.

Through a series of construction equipment “still lives”, this spot is pointing at the systemic inefficiencies plaguing the industry such as the fact that 70% of equipment on job sites sits idle.

Credits

Creative Director / Writer
Elena Knox

Group Creative Director
Ray Del Savio

Art Director
Inna Kofman

Director
Rob Leggatt

Brief

In contrast with most furniture brands selling a specific aesthetic, Pier 1 is all about self-expression. So for Pier 1 brand re-launch, we’re questioning the very definition of a home through a series of personal landscapes build around the personality and life stories real Pier 1 customers. To capture the essence of a space as a portrait, we’ve partnered with Nadav Kander for film direction and Laure Joliet for interiors photography.

Credits

Junior Art Director
Iwona Usakiewicz

Creative Director
Emmie Nostitz

Director
Nadav Kander 

Role

Senior Art Director

Brief

“Get Yours” explores the insatiable appetite that lives within. Our need to work harder, to do better and to achieve what we've always wanted to achieve. The campaign speaks directly to this inner voice.

The TV spots aired during the Olympics offering people a glimpse into the mind of Marcus Lemonis, the host of The Profit. The art direction of the end cards then inspired an entire new CNBC Primetime network identity.

Credits

Senior Copywriter
Nick Partyka

Copywriter
German Rivera Hudders

Art Director
JJ Kraft

Designer
Kiem Vu

Creative Director
Don Shelfold

Role

Senior Art Director