There are very few things that make me happier than making things.

As a teenager in Romania, I wanted to be a sculptor, saw most of Europe and lived for a month in a very small town in China. Soon after, I moved to the US to get a degree in Graphic Design from SCAD, made a book in Hong Kong and then settled in New York City six years ago.

Since then, I've helped create The World's Smallest Movie [A Guinness World Record™] for IBM at Ogilvy & Mather, re-launched Gucci.com at HUGE and brought 4 million people together with paper planes for Google at Droga5.  

When not making advertising that doesn't feel like advertising, I'm working on developing my art practice as a director and curator. If you would like to make something together, please get in touch. 

 

 

Experience

present
Senior Art Director, Droga5 NY
Professor [Portfolio Development], Miami Ad School NY

past
Creative Director, UNFINISHED Festival [2017]
Director, Fieldwork performance at the McNay Art Museum TX [2017]
Art Director, Droga5 NY [2015 – 2016]
Senior Designer, Huge NY [2014 – 2015]
Art Director, Ogilvy & Mather NY [2011 – 2014]
Designer, Pavilion of Chile at the Venice Biennale of Art [2013]
Design Intern, Interbrand, NY [2010]

 

 

Accolades

The New York Times - The Daily360 [2017]
Cannes Lions - Mobile - Shortlist
Cannes Lions - Entertainments - Shortlist

Android Paper Planes [2016]
Cannes Lions - Digital Craft - Shortlist
Cannes Lions - Mobile - Shortlist
FWA - Site of the Month, November 2016

Golden Drum Slovenia [2016]
Ljubljana Poster Competition - Shortlist

Android Leap Second [2015]
Cannes Lions - Cyber - Shortlist
AWWWARDS - Site of the Day - August 20, 2015
FWA - Site of the Day - August 2015

IBM Ninjas vs. Superbugs [2013]
Cannes Lions - Pharma - Education & Services - Bronze
One Show - Design - Craft Animation - Merit
AICP - Design - Shortlist
LIA - Design - Motion Graphics - Animation - Bronze
Webby's - Online Video: Animation - Nominee

IBM A Boy and His Atom [2012]
Cannes Lions - Best Use of Other Digital Media in a Promotional Campaign - Bronze
Cannes Lions - Corporate Image & Information - Shortlist
Cannes Lions - Corporate Communication - Silver
Cannes Lions - Innovation - Shortlist
Cannes Lions - Cyber Video - Bronze
Cannes Lions - Branded Content - Gold
Cannes Lions - Titanium & Integrated - Shortlist
D&AD - Online Branded Films - Wood Pencil
One Show - Interactive Short Form - Silver
One Show - Interactive Animation/Motion Graphics - Merit
One Show - Interactive Sound Design - Merit
One Show - Innovation in Video - Gold
One Show - Branded Entertainment - Best Animation - Bronze
One Show - Design - Short Films and Videos - Silver
Webby's - Online Films & Video - Nomination
Art Director’s Club - Interactive: Online Content - Silver
AICP - Next Viral/Web Film - Winner
A-List Hollywood Awards - Best Use of Craft/Technique - Bronze
A-List Hollywood Awards - Moving Image Advertising - Animation - Bronze
Clio Awards - Branded Entertainment & Content - Gold
Clio Awards - Content & Contact - Bronze
Caples - Viral Video Marketing - Gold
Caples - Social Media - Finalist
LIA - The New - Silver
LIA - Digital - Business-to-Business - Finalist
LIA - Digital - Viral - Finalist
LIA - Non-Traditional - Branded Content - Silver

IBM Think Posters [2012]
Cannes Lions - Design Advertising Typography - Gold
Clios - Design / Poster Design - Silver
One Show - Design - Outdoor - Poster Campaign - Silver
DMA Echo Awards - Information Technologies - Bronze
LIA - Poster - Art Direction Campaign - Silver
LIA - Poster - Use of Typography Campaign - Gold
Caples - Best Art Direction - Gold
Caples - Out of Home - Finalist

Forbes 30under30 Romania [2012]

LSRS Romania Outstanding Romanian Students Abroad Gala [2012]

SCAD Outstanding Achievement Award [2011]

SCAD Secession Gold Award [2011]

National Art Directors Club Portfolio Scholarship [2011]

SCAD Hong Kong Scholarship [2010]

Gold Student ADDY Award [2010]

SCAD Intercultural Full Tuition Scholarship [2007]

 

 

Featured Work

Museum of Modern Art [MoMA] New York Permanent Film Collection
Romanian Design Week [2015]
SUSHI13, Art Directors Club Germany Annual [2011]
Anno Books Annual Australia [2011]
Focus on Materials & Technique in Graphic Design by Dopress Books, China [2011]
Pack Your Life by Artpower International Publishing, China [2011]


 

Favorite Websites Awards (FWA) International Judge [since 2016]
ONE CLUB / Art Director's Club Young Designers Panelist [July 20, 2017]
UNFINISHED Festival RO — The power of art Artist Roundtable Curator & Moderator [May 26, 2017]
SCAD NY Alumni Panelist [March 26, 2017]
SCAD NY Portfolio Reviewer [February 2017]
Fibra Awards — Courage and Creativity Workshop [May 8,2016]
Fashion Institute of Technology NY — Becoming a successful advertising creative [2013]
Hong Kong International School, HK — Becoming a designer [2011]

Speaking and Judging


 

Education

BFA Graphic Design, SCAD Savannah [2011]
Art & Design Certificate, Baia Mare Art High School [2006]