There are very few things that make me happier than making things.

As a teenager in Romania, I wanted to be a sculptor, saw most of Europe and lived for a month in a very small town in China. Soon after, I moved to the US to get a degree in Graphic Design from SCAD, made a book in Hong Kong and then settled in New York City six years ago.

Since then, I've helped create IBM's The World's Smallest Movie [A Guinness World Record™] at Ogilvy & Mather, re-launched Gucci.com at HUGE and brought 4 million people together with paper planes for Google at Droga5.  

When not making advertising that doesn't feel like advertising, I'm working on developing my art practice as a director and curator. If you would like to make something together, please get in touch. 

 

 

Experience

present
Senior Art Director, Droga5 NY

past
Creative Director, UNFINISHED Festival [2017]
Director, Fieldwork performance at the McNay Art Museum, TX [2017]
Art Director, Droga5 NY [2015 – 2016]
Senior Designer, Huge NY [2014 – 2015]
Art Director, Ogilvy & Mather NY [2011 – 2014]
Designer, Pavilion of Chile at the Venice Biennale of Art [2013]
Design Intern, Interbrand, NY [2010]

 

 

Accolades

Cannes Shortlist x 4, 2017
One Show Merit, 2017
Cannes Shortlist, 2016
FWA Judge, since 2015
FIBRA Speaker, 2016
Romanian Design Week, 2015
AICP Most Next Award, 2014
Gold, Silver & Bronze Effie Awards, 2014
Cannes Health Silver Lion, 2014
One Show Gold Pencil, 2014
One Show Silver Pencil, 2014
ADC Silver Cube, 2014
DA&D In Book Recognition, 2014
Cannes Gold Lion | Branded Entertainment, 2013
Cannes Silver Lion | PR, 2013
Cannes Bronze Lion | Cyber, 2013
London International Awards Silver, 2013
Cannes Gold Lion | Design, 2013
Clio Silver Award, 2012
Graphis Gold | Poster, 2012
Forbes Romania 30 under 30, 2012
Romanian Students Abroad League Outstanding Award, 2012
National Gold ADDY Award, 2011
SCAD Outstanding Achievement Award, 2011
SCAD Secession Gold Award, 2011
NYC Art Directors Club Portfolio review, 2011
SCAD Intercultural Full Tuition Scholarship

 

 

Education

BFA Graphic Design, SCAD Savannah [2011]
Art & Design Certificate, Baia Mare Art High School [2006]