A Boy And His Atom: The World's Smallest Movie
A Boy and His Atom:
The World's Smallest Movie
Ogilvy & Mather, NY
To spread the word about IBM's latest innovation in computer storage, we made a movie that tells a universal story of friendship: a boy and an atom dancing and playing together. We collaborated with IBM scientists to move 5000+ atoms and create the frames for this stop motion animation. The result is a Guiness World Record that had been seen over 5 million times around the world and won four Cannes Lions in 2013.
The animation, along with 18 other short videos launched at the Tribeca Online Film Festival and was streamed from Disney's Epcot to classrooms around the United States. In New York City, it screened at the World Science Fair and NYC Tech Meet-up, before being launched in several other countries.
First Avenue Machine