A Boy And His Atom: The World's Smallest Movie

 

A Boy and His Atom:
The World's Smallest Movie

Ogilvy & Mather, NY

Brief

To spread the word about IBM's latest innovation in computer storage, we made a movie that tells a universal story of friendship: a boy and an atom dancing and playing together. We collaborated with IBM scientists to move 5000+ atoms and create the frames for this stop motion animation. The result is a Guiness World Record that had been seen over 5 million times around the world and won four Cannes Lions in 2013.
 
The animation, along with 18 other short videos launched at the Tribeca Online Film Festival and was streamed from Disney's Epcot to classrooms around the United States. In New York City, it screened at the World Science Fair and NYC Tech Meet-up, before being launched in several other countries.   

Credits

Copywriting 
Lauren Costa
Niels West

Creative Direction
Mike Hahn
Ryan Blank
 
Production/ Animation 
First Avenue Machine
Punga TV
 
Director
Nico Casavecchia

 

Role

Art Direction
Visual Design


Atomic Typography

Atomic_Boards3.jpg

Behind the scenes

 

IBMblr content

 
 

The World Science Fair, NYC

 

Merchandise