Google I/O: Paper Planes


Google I/O Paper Planes

Droga5, NY

Brief

Google’s I/O stands for “Input/Output.” We wanted to explore this in a series of experiences that reflect “Input/Output” in the most fun and entertaining way. They were created to exemplify the power of code and how it can be utilized to accomplish amazing things.

Paper Planes was a WebGL experience which allowed people to throw and catch paper planes with each other in real time. People used their phones to create, fold, throw and catch paper planes. Once thrown, planes entered a virtual world that was displayed on the 50 foot main stage screen. Every plane was stamped with location data before it was thrown, which allowed users to track where their planes traveled to. This experience was simultaneously launched at all the Google I/O Extended events around the world, offering people a way to connect over something as simple as a paper plane.

Credits

Senior Copywriter
Nick Partyka

Group Creative Directors
Jerry Hoak
Ray Del Salvio

Digital Production
Active Theory
 

Role

Senior Art Director