Google I/O: Paper Planes


Google I/O Paper Planes

Droga5, NY

Brief

Google’s I/O stands for “Input/Output.” We wanted to explore this in a series of experiences that reflect “Input/Output” in the most fun and entertaining way. They were created to exemplify the power of code and how it can be utilized to accomplish amazing things.

Paper Planes was an experience rendered on WebGL and built on the Google Cloud Platform, which allowed people to throw and catch paper planes with each other in real time. Users used their phones to create, fold, throw and catch paper planes, which entered a beautiful virtual world that ran in a Google Chrome window and was displayed on the keynote’s 50 foot main stage screen. Every plane was stamped with location data before it was thrown, which allowed users to track where planes traveled. This experience was simultaneously launched on Google Cloud Platform across the Google I/O Extended events around the world, creating a global experience that users were able to connect over.

Credits

Copywriting
Nick Partyka

Creative Direction
Jerry Hoak
Ray Del Savio

Digital Production
Active Theory
 

Role

Art Director